Retailers are connecting with digitally savvy consumers through a variety of touch points, including the web (76%), email (73%), the store (50%) and mobile (43%), according to a recent survey conducted by UBM Tech and sponsored by Intel.
The survey also reveals that retailers are facing several marketing challenges, including:
- Increased margins (57%);
- Upselling (44%);
- Maintaining optimal inventory volume (37%); and
- Providing an integrated shopping experience.