To succeed in the industry, retailers must provide a unified customer experience across all channels of sales and service. According to the January 2012 Omni-Channel Retail Experience report, 58% of consumer goods manufacturers and retail industry companies rank commerce or web-enabled order efficiency as a key strategic area. In fact, only 32% of companies share up-to-date order management and execution information across channels, and even fewer (27%) of companies possess processes for up-to-date fulfillment planning across all channels.
In this Analyst Insight white paper, Aberdeen Group highlights the best practices of leading manufacturers and retailers that care about the integrated view of key retail pain-points such as:
- Commerce-enabled order management;
- Customer fulfillment;
- Unified inventory; and
- Balanced supply chain.
Other topics discussed in this white paper include top business pain-points, including lost sales opportunity costs and the need to reduce total landed costs, and top strategic actions in response to these pressures and more.
To download your complimentary copy of “The Source-to-Consumer Era: Best-in-Class Commerce Integrates Order Fulfillment, Inventory, and Supply Chain,” simply fill out the form below.
