Most retailers agree that the shopping experience must be consistent across every channel. But 49% of U.S. consumers say integrating store, online and mobile shopping experiences are the areas where retailers need the most improvement.
To repair the disconnect between retailer and shopper perceptions, retailers need to develop a recipe for a complete omnichannel retail environment.
This Executive Brief uncovers The Secret Sauce Of Modern Omnichannel Retail and identifies the 10 key ingredients to deliver a consistent and successful shopping experience.
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