The Science Behind Social Media Marketing

The explosive growth of social media has motivated marketers to implement new strategies in order to communicate with brand advocates and prospective customers. However, merchants are challenged to pinpoint loyal customers and leverage effective messaging strategies across these networking channels.

Best-in-class retailers are tapping into social media tools and analytics to achieve the following:

  • Create more effective marketing campaigns;
  • Cultivate long-term relationships with advocates; and
  • Boost sales and revenue.

Complete the form below to download the white paper, titled: IBM Social Analytics: The science behind social media marketing, to learn how social media tools and analytics can help companies obtain a complete and enhanced picture of their customers for optimal engagement.

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