Today’s shoppers expect retailers to have the same or better information available whenever they interact with the brand — online, in-store or via a mobile device. In addition to product information, retailers are wise to have all relevant cross-channel customer information available and accessible. The truth is that 40% to 70% of shoppers already have researched their desired products online before going to the store. And, of the consumers who enter the store knowing what they want to buy, 50% leave empty-handed because they can’t find what they are looking for.
But when store associates are armed with mobile devices, they can personalize their interaction with customers by suggesting upsells and cross-sells; accessing product ratings and reviews; providing comparisons with other products, looking up inventory; and finally completing the transaction on-the-spot using mobile payment or processing a return.
Industry-leading retailers realize the importance of implementing mobile commerce. Starmount’s Mobile Selling Assistant, called Engage, currently is deployed in all Urban Outfitters, Anthropologie and Free People stores; and the device is also being piloted by several other nationally recognized retailers.
This webinar will provide answers to key questions on retailers’ minds as they plan to integrate mobile commerce in-store. A selection of those questions include:
- How will mobile commerce affect store operations?
- What infrastructure must be in place?
- Will the mobile commerce system be secure?
- What is the best way to communicate with customers going forward?
To learn more about the best strategies to implement mobile commerce, and hear real-world retailer success stories, click here to view the webinar titled “The Roadmap To In-Store Mobile Commerce.”
- Steve Rowen, Managing Partner, RSR Research
- Jerry Rightmer, President, Starmount Systems
- Debbie Hauss, Editor-in-Chief, Retail TouchPoints