The Retailer’s Guide to Customer Loyalty


Customer loyalty has been redefined in our New Normal. Although loyalty programs still play an important role, consumers are paying more attention to the brands that they feel emotionally connected to. Read this article to learn:

  • Why loyalty, now more than ever, transcends products and services;
  • How to adapt loyalty programs to new consumer behaviors; and
  • Ways to nurture loyalty to create connections at every interaction.

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