There’s no question that mobile phones enhance the retail experience for customers. But, in turn, shoppers now have greater service expectations in the store, on the web and through the app. As a result, brands are playing catch-up to learn how to cater to these perpetually evolving mobile needs.
The answer for many retailers is to get personal with every shopper. This E-book explains the steps retailers can take to create a personal shopping assistant for every customer. The Retailer’s Mobile Strategy Guide provides insights on how to:
- Capture insights from customer behavior for precise retargeting;
- Drive up customer lifetime value with complementary product suggestions; and
- Re-engage customers when they’re ready and avoid the spam filter, among a slew of other tips.
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