Potential customers have many purchasing options. What’s more, these shoppers easily can compare prices or product offerings. Often, their experience with a retailer determines whether they will continue shopping with that brand. That’s why 89% of retailers either agree or strongly agree with the statement, “Our customer experience is our brand.” Retailers understand the importance of customer experience. Now they have to master it.
A recent survey of more than 200 senior retail marketers shows how their brands are responding to this challenge. They are increasing budgets, gaining more insight into customers and working to integrate and streamline existing systems.
To learn more about the issues involved in enhancing customer experience, fill out the form below to download the white paper, titled: The Retailer’s Imperative: A Strategic Approach to Customer Experience.