Consumers expect a seamless cross-channel purchasing journey. As a result, retailers are reinventing themselves to offer a Buy Anywhere, Sell Anywhere, Fulfill Anywhere shopping experience. In a recent report, commissioned by OrderDynamics, Forrester Research uncovered that retailers are prioritizing cross-channel fulfillment strategies over other Omni-Channel initiatives as part of their overarching Omni-Channel strategy.
Read this report to learn why 78% of retailers believe that a retail OMS would give them a strategic Omni-Channel advantage and how customer expectations have necessitated an OMS.
