Economists are predicting that commodity prices will continue to rise through 2011 and consumers are feeling the pain. Additionally, price transparency across channels is putting the squeeze on the retail industry. Retailers need to understand consumer sentiment and respond with well-thought-out pricing strategies. Price optimization must balance category plans, price sensitivity, product relationships, private label strategy and more in order to achieve the best retail position.
For more on pricing strategies, complete the form below to download the whitepaper: “The Pricing Balancing Act: How To Succeed In An Inflationary Economy With Recessionary Undertones.”
