Enterprise software firms have developed the technology that enables single-data platforms, incorporating offerings from various vendors in a single interface. But what has been missing is the over-arching integration layer that enables the pieces to work together easily, so end-users can learn to interact with the system with little or no training and work more efficiently. It can be a win-win for all: a better retailer user experience translates to a better customer experience.
It is time to deliver next-gen user interfaces that will bring the consumer Web user experience to the retail enterprise, making systems easy and fun to use for employees, bringing the store to the headquarters every day, and putting merchants and vendors effectively in the same room.
This white paper will discuss the three things that can fix user experience, combining business process, science and innovative interfaces to deliver the next-gen user experience. In addition, eight strategies on how to infuse social networking into the retail user interface has been provided as an example of how social media capabilities might come together to support a next-gen workflow within the user interface.