Who?
Greg Buzek
Founder & President
IHL Group
Kevin McCauley
Director of Retail Market Development
AirTight Networks
Greg Griffiths
Vice President of Product Alliances
EarthLink
When?
On-demand
Overview
New benchmark research from IHL Services highlights how investments into Wi-Fi and store networks pay off for retailers. For example, 82% of retailers have already deployed in-store Wi-Fi, and 28% of those report increased customer loyalty since deploying the technology.
By implementing technologies such as Wi-Fi, WAN, beacons and loyalty mobile applications, retailers gain access to additional business intelligence insights and improve the overall customer experience.
IHL Services’ Greg Buzek examines the current state of retail investment into these technologies and offers best practice tips for optimizing results.
