Following a bad shopping experience, some customers will dismiss a brand. In fact, 39% of consumers said they will avoid retailers for two or more years after bad experiences.
Although good experiences are nice to share, consumers are more likely to discuss a bad experience with friends and family: 95% will share their experience with more than five people, while 45% said they share negative experiences through social media.
This infographic, courtesy of Zendesk, highlights “the good, bad and ugly truths” of how consumers are influenced by a retailer’s customer service.
Following a bad shopping experience, some customers will dismiss a brand. In fact, 39% of consumers said they will avoid retailers for two or more years after bad experiences.
Although good experiences are nice to share, consumers are more likely to discuss a bad experience with friends and family: 95% will share their experience with more than five people, while 45% said they share negative experiences through social media.
This infographic, courtesy of Zendesk, highlights “the good, bad and ugly truths” of how consumers are influenced by a retailer’s customer service.
