Bad data impacts performance, revenue and overall efficiency, costing U.S. companies $3 billion per year and losing businesses as much as 20% of potential revenue.
Even good data can go bad, caused by changes that lead to data decay (the gradual loss of accurate data). Every hour, approximately:
- 521 business addresses will change;
- 872 telephone numbers will change or disconnect;
- 1,504 URLs will be created or changed; and
- 158 companies will change their corporate structure.
Get additional details on decaying data quality in this infographic from Data Axle.