While Wall Street still measures retail success on same-store sales, retailers must focus on all commerce channels to succeed in today’s omnichannel marketplace.
In an upcoming webcast titled: The Five Retail Imperatives For 2013, Brian Kilcourse, Managing Partner for Retail Systems Research (RSR) shares recent RSR research findings and explains that merchants need to take the following steps:
- Optimize consumers’ paths to purchase
- Enable 5 C’s: customer, context, content, community, commerce
- Design the brand experience
- Re-align the supply chain
- Re-tool IT for ability
•Brian Kilcourse, Managing Partner for Retail Systems Research
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