The Email Marketing Measurement Imperative

Email marketing has become more challenging for marketers that are not effectively analyzing their message campaigns. In fact, more than 33% of marketers continue to send email blasts with no knowledge of the deliverability inbox placement rate.

Based on a 2012 Relevancy Group survey of 333 marketing executives, this report delivers vital information that will help companies deliver more effective and successful email campaigns.

Among key findings, the report reveals:

  • Top 10 Greatest Email Marketing Challenges;
  • Top 5 Email Marketer Priorities; and
  • Top 10 Planned 12-Month Email Marketer Tactics.

Complete the form below to access a complimentary copy of the report, sponsored by ReturnPath.

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