The Art And Science Of Innovation: How Retailers Can Create A Culture Of Creative Thinking And Strategic Risk Taking

“Fostering an innovation mindset” is so much more than implementing the hottest technologies or rolling out a cool new store concept. Embedding — and sustaining — innovation within your culture requires boundless creativity and risk taking to be sure, but it also requires careful thought.

While retailers have successfully adopted this mindset within their organizations, others have seen their focus and, in turn their investments, falter.

Check out this iPaper to delve into the realities of retail innovation and how you can avoid the mistakes that so many other brands have made.

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