The 3 Top Tips For Secure & Successful Retail Events

As social media and mobile technology contribute to the frenzy around retail special events, companies must take a closer look at how they approach these activities. One unfortunate mishap could change a brand’s image for the long term. Today’s loss prevention professionals need to consider three key factors when planning future events: 1) technology implications; 2) the roles of all stakeholders; and 3) mitigating overall risk.

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