Reacting to preference, responding to presence and
delivering personalization in the C2B marketplace
Today’s time-starved and digitally enabled consumers are demanding a personalized experience across channels based on their preferences. The longtime Business-to-Consumer (B2C) model is increasingly becoming a Consumer-to-Business, or C2B, world. Retailers now must embrace converged retailing, or c-tailing, in order to engage consumers and create a consistent message across multiple channels. Retailers can build a C2B strategy based on preference, presence and personalization.
To learn more, complete the form below to download the white paper: “The 3Ps Of Converged Retailing: Reacting to preference, responding to presence and delivering personalization in the C2B marketplace.”