Economic uncertainty and changing consumer behaviors are exposing a complicated reality. For retailers, it’s never been more important to deliver excellent customer experiences alongside competitive prices on in-stock products. But even in a best-case scenario, a major shift in consumer sentiment is likely. What does that mean for retailers as they prepare for the 2022 holiday shopping season?
In this guide, you’ll discover what you can do now to optimize your holiday retail strategy and start building lifelong customer relationships. You’ll learn how to:
- Use data to capture wallet share;
- Simplify multichannel shopping journeys;
- Build lifelong customer relationships;
- Digitize brick-and-mortar experiences; and
- Build sustainable business relationships.