Sometimes the true impact of fraud is not readily apparent or easy to measure. For example, chargeback fees add up to $2.27 worth of actual loss for every $1 in e-Commerce fraud. Worse yet, some “invisible” fraud costs are self-inflicted by retailers: Merchants cancel 2X too many orders, which not only costs them sales but wastes the $14 to $109 previously spent on customer acquisition.
And while retailers decline orders at a rate of 2.6%, in reality this is nearly three times the actual 0.9% fraud rate. The 1.7% “fear of fraud” sales gap translates into $14.5 billion in lost sales. Learn about all 10 deadly costs of fraud in this infographic from Kount.
Source: Kount
