Tech Surge: Retail Execs Predict Double-Digit Investment Increases for 2024 Market Report on Large U.S. Retailers

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Retail executives at are predicting a significant 10% uptick in tech investment for 2024, according to new research. These investments, spanning inventory management systems to AI-powered solutions and in-store analytics, aim to enhance customer experiences, retention and acquisition – the top three goals for retail executives in 2024. However, navigating technology adoption isn’t without its challenges, particularly when it comes to managing and protecting consumer data, adapting to fluctuating consumer preferences,and addressing workforce shortages.

Learn which solutions are emerging as priority investments to help retailers optimize online sales, tackle omnipresent supply chain disruptions and delve deeper into understanding their customers’ needs in this report. Key findings include:

  • 99% of retailers will increase investments in new technology, by an impressive average of 10%;
  • 94% rank new technology as a significant driver for drawing in new customers; and
  • 44% put improving CX in their top-three goals for their 2024 technology strategy.

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