Retailers are seeking out new ways to integrate their different sales channels so that they can deliver the most consistent experience for consumers. Their future focus includes experimenting with new store formats, deploying new technologies in these stores and embracing mobile at all points of the customer journey.
Although these overarching themes certainly attracted our attention in the second half of 2015, the top 15 stories from Retail TouchPoints also represent an assortment of hot trending topics, including social selling, e-Commerce optimization, IoT deployment, innovation labs and omnichannel challenges.