Taking A ‘Crawl, Walk, Run’ Approach To Cross-Channel Marketing

In today’s competitive retail environment overflowing with daily deal and flash sale sites, retailers are challenged to optimize marketing initiatives across channels. To grab the attention of digitally savvy shoppers that tap into mobile and social media to obtain information and share retail experiences, retailers are wise to take a “Crawl, Walk, Run” approach to cross-channel marketing.

An engaging cross-channel strategy includes:

  • Optimizing timing and personalization to distribute offers via email;
  • Getting shoppers to “raise their hands” and complete purchases with short message service (SMS); and
  • Developing long-term relationships through social media.

Download the white paper, titled “Taking A ‘Crawl, Walk, Run’ Approach To Cross-Channel Marketing” to create “Engaged Commerce” by optimizing email, SMS and social media marketing.

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