Nearly 60% of consumers have taken a blog or social media post into consideration when shopping in-store, but social networks’ influence is not evenly distributed across all product categories. Social media influences purchases in three categories over others:
- Consumer electronics (23%);
- Beauty/fashion (21%); and
- Household items (14%).
When planning social marketing strategies, retailers should skip celebrity endorsements, according to this infographic from Collective Bias. Less than 3% of consumers are more likely to buy a product based on a famous person’s recommendation. Among Millennials, 70% prefer non-celebrity influencer product endorsements over those from traditional celebrities.
Nearly 60% of consumers have taken a blog or social media post into consideration when shopping in-store, but social networks’ influence is not evenly distributed across all product categories. Social media influences purchases in three categories over others:
- Consumer electronics (23%);
- Beauty/fashion (21%); and
- Household items (14%).
When planning social marketing strategies, retailers should skip celebrity endorsements, according to this infographic from Collective Bias. Less than 3% of consumers are more likely to buy a product based on a famous person’s recommendation. Among Millennials, 70% prefer non-celebrity influencer product endorsements over those from traditional celebrities.
Source: Collective Bias
