Social Commerce Experience Still Falls Short of Consumers’ Expectations

social commerce

With the average person spending 2.5 hours on social media every day, it’s not surprising that social media is taking an ever-larger share of marketers’ budgets. But when it comes to actually making sales, social media still lags behind traditional ecommerce platforms.

While 48% of online shoppers think social media is a great way to learn about new products, only 12% think it’s a great way to buy new products. In fact, 71% of online shoppers prefer to purchase on brand websites. The reasons why give a hint at the kinds of experience improvements needed in order to make social commerce truly viable, including:

  • Poor website landing experiences when attempting to link from social networks (a problem for 81% of social shoppers); and
  • Out-of-stock and inventory issues, further exacerbated by social network promotions that heighten exposure, interest and traffic (98%).

Learn more about the disconnect between social commerce and ecommerce in this infographic from SimplicityDX and in its recent State of Social Commerce impact study.

SimplicityDX infographic.

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