Today’s shoppers are becoming more interconnected, instrumented and intelligent. From smartphones to tablet devices, they have access to a vast amount of information anytime and anywhere. As a result, they’re seeking a memorable and compelling experience across channels, rather than static information and promotional messages.
These developments have shaken the consumer electronics world. Many consumers, in fact, are beginning to care less about the consumer electronic device itself, and more about the experience it delivers. Although this presents manufacturers with a prime opportunity to connect with customers, organizations also are faced with the task of revamping their value chains, marketing approach and customer service.
Fill out the form below to download the white paper, titled Smarter Commerce For Consumer Electronics: Redefining The Value Chain In The Age Of The Connected Consumer, to learn how this category of merchants can successfully leverage cross-channel retail.
