Despite the meteoric growth of digital and mobile commerce, the brick-and-mortar store is alive and well: 85% of consumers say they prefer to shop in a physical store. For digital enterprises, there are solid business reasons to make the leap into real-world retailing, including:
- 34% of consumers who visit brick-and-mortar stores gather new ideas for future purchases;
- Adding new touch points boosts online revenues; and
- As fulfillment centers, stores build a retailer’s CX strength.
Discover all six reasons why it makes sense to “get physical” in this infographic from iQmetrix.
Source: iQmetrix
