Site Selection Playbook: Navigating a New Era for Brick-and-Mortar Retail

Site Selection Playbook: Navigating a New Era for Brick-and-Mortar Retail

Brick-and-mortar retail has had winners and losers since the COVID pandemic began. Some brands have pivoted effectively, while others have struggled to navigate lockdowns, social distancing and non-essential retail.

In this report, we look into current site selection strategies and how location data can be used to help retailers adapt, survive and thrive in a post pandemic world.

The report contains:

  • Retailer case studies from across North America, outlining how they have adjusted their store network strategy in response to the global pandemic and ever-changing consumer demands;
  • Details on how innovative location data streams can be leveraged to surface site expansion or consolidation opportunities; and
  • Examples of how retailers have taken different approaches to drive expansion decisions and predict store performance in a given target territory.

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