Consumers are increasingly using their mobile devices to search for the best deals, which is costing brick-and-mortar retailers $217 billion in sales losses. Also, 35% of all Americans are engaging in showrooming (viewing products in-store and purchasing online) regardless of whether or not they own a smartphone. Showrooming impacts certain product categories more than others, including: consumer electronics, apparel, books and appliances.
This infographic, courtesy of 360pi, highlights the current state of showrooming and how retailers are affected by this trend.
Consumers are increasingly using their mobile devices to search for the best deals, which is costing brick-and-mortar retailers $217 billion in sales losses. Also, 35% of all Americans are engaging in showrooming (viewing products in-store and purchasing online) regardless of whether or not they own a smartphone. Showrooming impacts certain product categories more than others, including: consumer electronics, apparel, books and appliances.
This infographic, courtesy of 360pi, highlights the current state of showrooming and how retailers are affected by this trend.
