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Shopping With Social Intelligence: How It Works [Infographic]

 
Consumers learn where and how to shop from their peers and family members. Shoppers utilize social intelligence — defined as the ability to understand and learn from each other and profit from social situations — to connect with people they know and trust, return a favor and take cues from experts. This infographic, featured in Social Commerce Today, highlights a five-step process to connect with shoppers on a personal level through the use of social proof, reciprocity, consistency and more.

Consumers learn where and how to shop from their peers and family members. Shoppers utilize social intelligence — defined as the ability to understand and learn from each other and profit from social situations — to connect with people they know and trust, return a favor and take cues from experts. This infographic, featured in Social Commerce Today, highlights a five-step process to connect with shoppers on a personal level through the use of social proof, reciprocity, consistency and more.

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