According to an online survey conducted by Accenture, 21% of U.S. consumers plan to make more trips to retail stores in 2014, versus only 9% in 2013. However, with increased interest comes heightened expectations: 40% of shoppers said retailers need to improve the in-store experience, while only 16% said the online shopping experience needed to improve.
This infographic spotlights additional results from the 2014 Seamless Retail Survey, which was designed to help retailers understand consumer preferences and their current perception of the shopping experience across all channels.
According to an online survey conducted by Accenture, 21% of U.S. consumers plan to make more trips to retail stores in 2014, versus only 9% in 2013. However, with increased interest come heightened expectations: 40% of shoppers say retailers need to improve their in-store experience, while only 16% said the online shopping experience needed to improve.
This infographic spotlights additional results from the 2014 Seamless Retail Survey, which was designed to help retailers understand consumer preferences and their current perception of the shopping experience across all channels.
