Shoppers Who Watch Product Demo Videos Nearly 2X More Likely to Make a Purchase

Offering robust video content is part of most marketers’ playbooks to increase awareness, connection and conversion. That’s appropriate considering that consumers highly engage with videos — from watching behind-the-scenes content and testimonials to informational and how-to footage. In fact, 95% of people have watched an “explainer” video to learn more about a product or service, and more than half of consumers (53%) watch two or more instructional videos per week.

Better yet, at least 73% of shoppers who watch product demo videos are more likely to buy the product — customers who watch demo videos are 1.81X more likely to make a purchase than non-viewers.

Learn the eight types of video content that savvy retailers should be considering for their marketing campaigns in this infographic from Breadnbeyond.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: