Retailers are deemed “credible” by 64% of shoppers when they receive a high level of customer service across channels, according to respondents in a recent survey. This statistic and other key findings help to shed light on changing shopper preferences, in the 2011 Shopper Preferences Study sponsored by Junction Solutions and conducted by Retail TouchPoints. To be successful in today’s cross-channel retail environment, retailers must create a seamless shopping experience based on consumer demand.
To view other game-changing insights from the study, complete the form below to download the white paper titled: “Shopper Preferences Shift As Customers Expect Improvements In Retailers’ Cross-Channel Capabilities.”
Complete the form below to download this white paper:
