Although showrooming will continue to affect in-store shopping, research shows online sales will increase substantially, contributing to an overall rise in consumer spending during the 2012 holiday season. Online sales are projected to grow 12% over 2011, reaching $96 billion, according to the National Retail Federation. This infographic, courtesy of Customer Magnetism, highlights digital shopping trends, the rise of the mobile shopper, and tips for how retailers can better connect with shoppers during the 2012 holiday season.
Although showrooming will continue to affect in-store shopping, research shows online sales will increase substantially, contributing to an overall rise in consumer spending during the 2012 holiday season. Online sales are projected to grow 12% over 2011, reaching $96 billion, according to the National Retail Federation. This infographic, courtesy of Customer Magnetism, highlights digital shopping trends, the rise of the mobile shopper, and tips for how retailers can better connect with shoppers during the 2012 holiday season.
Source: Customer Magnetism
