Scent Marketing Guide: The Nose Knows

More than half (59%) of customers would spend more money in a store that smells good, and specific scents can affect shoppers’ mood: florals encourage people to linger, making them excellent for retail, while leather evokes a feeling of opulence that serves luxury brands well. Bloomingdales uses different scents in each department — lilac in lingerie, baby powder in infantwear and coconut in swimwear.

Learn more about how to turn smelling into selling in this infographic from FragranceX.

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Source: FragranceX.

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