RSR’s Brian Kilcourse Presents The State of Retail Demand Forecasting 2011

Guest Speakers:

Brian Kilcourse
Managing Partner

Rafael Gonzalez Caloni
EVP Marketing


Debbie Hauss
Retail TouchPoints


The increasing sophistication and expanding role of demand forecasting present new opportunities for retailers to fully optimize everything from assortment planning to pricing, space management and replenishment in both their traditional and new digital selling channels.

Retail Systems Research (RSR) presents the results of its first annual benchmark study by analysts Brian Kilcourse and Nikki Baird on the state of retail demand forecasting. This complimentary webinar answers key questions such as:

  • What are the challenges and opportunities in demand forecasting?
  • Has forecasting accuracy improved? In what areas? What does this mean for retailers?
  • How can retailers integrate demand forecasting in other areas of their operations?
  • Can retailers have (or should they have) a single demand forecast for everything?
  • What is the potential impact of new cloud-based demand forecasting systems?

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