Word-of-mouth has been around for a long time, but referral marketing isn’t like any traditional word-of-mouth strategy you’ve ever seen. This new acquisition channel delivers highly relevant and timely messages to existing and potential new customers using targeted campaigns, data analysis, and personalized strategies. It gives marketers the control to deliberately initiate, analyze, and optimize programs.
Many marketers are acquiring more than half of their new customers through referrals. View this webinar to learn:
- Why referrals are the next customer acquisition channel
- How the right programs scale revenue
- Real-world tips from retailer Gazelle for making the most of referral marketing
Sr. Manager of Email and Loyalty Programs
Director of Demand Generation
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