Advertisement

Reviews Sway Buying Decisions For 67% Of Consumers

Share on linkedin
Share on twitter
Share on facebook
Share on reddit
Share on email

More than two thirds (67%) of consumers say reviews influence their decision to buy a product, or to leave it on the shelf. The power of reviews, whether positive or negative, is significant: 88% of shoppers say they believe reviews as much as a personal recommendation from a friend.

Other stats on consumer buying behavior in the digital age:

81% of shoppers perform a search online before buying a product, and “near me” is the most popular search phrase to look for stores or products;
35% of consumers carry their smartphone with them while shopping in-store to compare prices; and
89% of consumers will stop transacting with a business after experiencing poor customer service.

Learn more in this infographic from Connext Digital.

[click to expand]

Source: Connext Digital.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: