Rethinking Loyalty In The New Era Of Retail

Retailers know all too well about the virtues of loyal customers. Rather, it’s the customers who need to be sold on the virtues of being loyal to a retail brand.

This Retail TouchPoints Special Report examines the ingredients that go into successful loyalty programs for today’s consumers. Programs that create strong and reciprocal bonds with customers are employing the following techniques:

  • Personalization
  • Participation
  • Exclusive and Experiential Rewards
  • Immediate, Mobile-Oriented and Gamified Strategies

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