Price transparency is not going away. Showrooming (or at least talk of it) is running rampant. Analytical juggernauts like Amazon continue to dominate with increasingly dynamic pricing strategies and retailers are struggling to keep up.
So what can retailers do to combat showrooming, the growing group of price sensitive consumers and close the technology sophistication gap on the analytical leaders?
Reinvent Your Pricing: 3 New Year’s Resolutions Every Retailer Should Make outlines how retailers can improve their pricing initiatives to win over customers, improve returns and tackle lost market share. Register for the webinar and discover:
- Forrester Research on the current state of retail pricing
- MAP & UPP – What you need to know
- Showrooming – is it really a silent killer?
- The initiatives Sears Canada implemented to embrace price transparency
- Pricing ownership – how to setup for success
- Price Intelligence: The quick, easy way to improve your pricing
- Sucharita Mulpuru, VP, Principal Analyst Serving eBusiness & Channel Strategy, Forrester Research
- Niral Vora, Sr. Analyst, Pricing & Analytics, Sears Canada
- Drew Williams, VP, Marketing, 360pi