Ramping Up From 0 – 60 Mph To Drive And Measure Social Engagement

Are you effectively driving results through social channels? Leading brands are leveraging social business models to break down silos and deliver marketing results.

This webinar will map out the landscape for data-driven marketing, with both traditional and new, innovative strategies.

Highlights will include:

  1. Integrating customer profiles to improve marketing efficiency;
  2. Targeting shoppers with personalized and highly relevant messaging;
  3. Enriching social profiles with demographics and preferences; and
  4. Readjusting data-driven marketing initiatives to improve the customer experience at every touch point.




• Ken Blake, Senior VP, Harte-Hanks Analytic Consulting Group
• Dan Rubin, Senior VP, Harte-Hanks Strategy & Insight Group

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