Transactional emails are an untapped revenue opportunity for many retail organizations. In a recent MarketingSherpa survey, 75% of respondents said they opened and read transactional messages “frequently” or “very often/always.” To take advantage of the benefits of transactional messaging, retailers should create a go-forward strategy that includes the company’s key business goals. Transactional emails that work include features such as product recommendations, header link navigation and customized content.
To learn more about optimizing transactional emails, click here to download the white paper titled: “Put the ‘Act’ in Transact.”
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