By automating trade promotion management, small and mid-sized firms will become more competitive with their larger counterparts. More than half (55%) of executives recently surveyed noted that they are still using spreadsheets to collect and analyze effectiveness of trade promotions. Automated tools provide more accessible and deeper insights into promotion performance, helping companies on both sides of the supply chain greatly improve promotion results. New research conducted by Retail TouchPoints provides a deeper dive into trade promotion strategies.
To find out more about this study and other trends in trade promotion management, complete the form below to download this whitepaper titled: “Pumping Up Promotion Performance By Providing Better Insights Across The Value Chain.”