Even though retailers carefully plan in order to optimize sales and campaigns months in advance, invalid contact data could be standing in the way of success.
Invalid contact data creates a number of problems for retailers, ranging from effectively emailing promotional offers to their customers to creating shipping difficulties that lead to lost or returned shipments. With Material Handling and Logistics reporting that nearly 30% of customers never shopping with a retailer again after a single shipping error, it is clear that contact data must be as clean as possible.
The good news: High quality data is within your reach.
Start now by downloading this preparation guide for applying email and mailing address contact data best practices. Fill out the form below to download the white paper, titled: Preparing Your Customer Contact Data for Retail Peak Season.