With retail operations generating a vast amount of POS transaction data through multiple channels, it can be difficult for companies to understand purchase patterns that can provide insight to customer behavior and preference. Market Basket Analysis allows retailers to analyze the influx of information in-store, online, and via other channels, and reveal links between products purchased to help drive sales and profits. To learn more about leveraging POS data to help create targeted and profitable promotions, complete the form below to download the white paper titled “Predictive Analytics For Retail Market Basket Analysis.”
Complete the form below to download this white paper:
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