Personalization Is Broken: Here’s How to Fix it 

Consumers don’t just want personalized experiences — they demand them. In fact, personalized experiences have become so expected that 71% of customers will be frustrated when they don’t happen. But only 14% of consumers say their last shopping experience was personalized, and only 15% of retailers have fully implemented personalization strategies.  

With online interactions on the rise and brand loyalty up for grabs, it’s more important than ever for ecommerce retailers to master personalization — but very few are doing it optimally. Despite all the data at our fingertips, it’s tough to deliver 1-to-1 personalized experiences across every channel while responding and adapting to customer’s changing needs and expectations.  

Download this guide to learn: 

  • Why doing personalization well has a huge upside; 
  • How to recognize and overcome barriers to personalization; and 
  • How to gauge your progress on the path toward 1-to-1 personalization. 

Download Now

Download Now

Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with Kibco and consent to communications from Kibco, Retail TouchPoints, corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and Terms of Use for more information on our policies.

Thank you!

Click below to access this resource.

Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: