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Personalization Is Broken: Here’s How to Fix it 

Consumers don’t just want personalized experiences — they demand them. In fact, personalized experiences have become so expected that 71% of customers will be frustrated when they don’t happen. But only 14% of consumers say their last shopping experience was personalized, and only 15% of retailers have fully implemented personalization strategies.  

With online interactions on the rise and brand loyalty up for grabs, it’s more important than ever for ecommerce retailers to master personalization — but very few are doing it optimally. Despite all the data at our fingertips, it’s tough to deliver 1-to-1 personalized experiences across every channel while responding and adapting to customer’s changing needs and expectations.  

Download this guide to learn: 

  • Why doing personalization well has a huge upside; 
  • How to recognize and overcome barriers to personalization; and 
  • How to gauge your progress on the path toward 1-to-1 personalization. 

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Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

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