Consumers don’t just want personalized experiences — they demand them. In fact, personalized experiences have become so expected that 71% of customers will be frustrated when they don’t happen. But only 14% of consumers say their last shopping experience was personalized, and only 15% of retailers have fully implemented personalization strategies.
With online interactions on the rise and brand loyalty up for grabs, it’s more important than ever for ecommerce retailers to master personalization — but very few are doing it optimally. Despite all the data at our fingertips, it’s tough to deliver 1-to-1 personalized experiences across every channel while responding and adapting to customer’s changing needs and expectations.
Download this guide to learn:
- Why doing personalization well has a huge upside;
- How to recognize and overcome barriers to personalization; and
- How to gauge your progress on the path toward 1-to-1 personalization.