Advertisement

Personalization Is Broken: Here’s How to Fix it 

Consumers don’t just want personalized experiences — they demand them. In fact, personalized experiences have become so expected that 71% of customers will be frustrated when they don’t happen. But only 14% of consumers say their last shopping experience was personalized, and only 15% of retailers have fully implemented personalization strategies.  

With online interactions on the rise and brand loyalty up for grabs, it’s more important than ever for ecommerce retailers to master personalization — but very few are doing it optimally. Despite all the data at our fingertips, it’s tough to deliver 1-to-1 personalized experiences across every channel while responding and adapting to customer’s changing needs and expectations.  

Download this guide to learn: 

  • Why doing personalization well has a huge upside; 
  • How to recognize and overcome barriers to personalization; and 
  • How to gauge your progress on the path toward 1-to-1 personalization. 

Download Now

Download Now

By submitting this form I allow my information to be shared with Kibco and consent to communications from Retail TouchPoints and Kibco. Review our privacy policy for more information.

Thank you!

Click below to access this resource.

Subscribe Today

Get access to exclusive content including newsletters, reports, research, videos, podcasts, and much more.

Please review our privacy policy for more information on how we will use your data.

© 2022 Emerald X, LLC. All Rights Reserved.

Privacy Policy | Terms Of Use | v4.0

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: