Marketers today are facing a daunting challenge: Consumers are using more channels and their browsing and buying journeys are less linear than ever.
When it comes to mobile marketing, retailers can differentiate by segmenting customers based on their overall engagement and loyalty to the brand. Then, merchants can send more relevant, data-driven messages via mobile.
This infographic, courtesy of OtherLevels, outlines how marketers can implement a new mobile messaging mindset in order to boost customer engagement and sales.
Marketers today are facing a daunting challenge: Consumers are using more channels and their browsing and buying journeys are less linear than ever.
When it comes to mobile marketing, retailers can differentiate by segmenting customers based on their overall engagement and loyalty to the brand. Then, merchants can send more relevant, data-driven messages via mobile.
This infographic, courtesy of OtherLevels, outlines how marketers can implement a new mobile messaging mindset in order to boost customer engagement and sales.
Source: OtherLevels
