Online Spending in Key Categories to Continue Strong in 2021

Conversity Online Spending

Consumers plan to stick with ecommerce purchases in multiple categories this year. New research shows that the majority of consumers surveyed intend to spend the same or more online this year as they did last year on items such as jewelry, clothing and cosmetics.

“Both new and repeat consumers have engaged with ecommerce on a level never seen before, with the figures showing that online spending plans across several product categories look healthy despite the current circumstances,” said Brad Christian, Global Chief Customer Officer at Conversity in a statement.

Other findings from the study support this outlook:

  • 51% plan to spend between $51 and $200 per month online on non-essential purchases in 2021; however
  • A significant minority remain cautious about spending, with 20% saying their monthly ecommerce spending will be limited to less than $50.

To learn more, check out this infographic from Conversity.

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