E-Commerce made a strong showing throughout the entire six-day period stretching from Thanksgiving Eve through Cyber Monday, clocking $26.59 billion in sales — a 24% increase over 2017. Each day of the holiday kickoff period registered online sales increases, ranging from a 19.9% jump on Cyber Monday to a 31.3% boost on Thanksgiving Eve.
Digital shoppers opened their wallets on Black Friday itself, with the average online transaction climbing from $135 in 2017 to $146 in 2018, an 8% increase.
Get a full roundup of Black Friday-Cyber Monday statistics in this infographic from Chargebacks911.
Source: Chargebacks911.
